IMOKENT MEDIA

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Location: Canada

Internationally published journalist and photographer residing in Canada. My work has appeared in major publications throughout Switzerland, Australia, US, UK and Canada. My primary focus is the entertainment industry, with a more specific focus on the music scene. I have also interviewed authors, film producers and actors. I am available as a publicist on a select basis for people in the entertainment industry. I am not interested in recruiting artists who already have a relationship with the publicists or labels that I work with closely. I am not a booking agent. My publicity efforts include writing bios, press releases, and web content (not web design). In addition I can serve as a liaison between media and my client. All work is done on a 50% retainer basis with the remainder due immediately upon completion of the project. You can view my regularly published interviews with recording artist, film producers, music producers, actors and authors at the following sites: www.jazzreview.com, www.popmatters.com, www.growthtrac.com, www.phantomtollbooth.com, www.jazzpolice.com, www.sightmagazine.com.au

Friday, February 09, 2007

Tammy Trent Dancing Before The Lord


When God has given you a desire, chase after it and walk through every door that God opens for you. Although singer/songwriter Tammy Trent was speaking within the context of comparing her infant days in the music industry with the recent recording of the CD I See Beautiful the words, make a statement about the way she approaches her life.

Twelve years ago, Trent adopted her husband Trent Londerink’s first name as her surname for stage purposes. On September 10, 2001, her world was rocked when her husband died in a diving accident. After stepping away from the music scene to heal Tammy Trent slowly made her way back through music and sharing her story from the platform of conferences such as Revolve (for teenage girls) and Women of Faith. The release of I See Beautiful in 2006 signaled that the dance music queen had returned and done so in style.

Responding to my description of her song “Pray” as hip hop meets pop Trent laughs and says, “I love it, I love it. When I signed a record deal in 1994, the love of my life was definitely dance, hip hop and urban (music). I was listening to the sounds out of Detroit and Minneapolis. Laughing she says there wasn’t a whole lot like that coming out of Nashville. There was really good pop music but nobody was really doing any dance stuff.”

There are people who might think that Trent has not changed with the times and ten years later is still performing dance music while many Christian artists are into worship or pop rock. In response to that line of thinking Trent replies, “I want people to say, ‘I was a fan of hers ten years ago and she still has great stuff to this day.’ I think you have to keep changing with the sound of the times but stylistically this is absolutely who I am.”

Trent says, “A song like “Pray” really captures who I am. It is such a song of my heart. There were times that I walked through the door of my house, fell to my knees, was lost for words and did not know what to say. I felt lonely. I was hurting and going through the pain of losing a spouse. I remember reminding myself, ‘Tammy there is probably somebody praying for you right now. Someone is lifting you up before the Father right now. Get up, you can do this.’ I would get up, wipe the tears and say, ‘I can do this God.’”

Continuing to talk about “Pray” she says, “I could have written a ballad that would make us just want to worship God. “Pray” is a song of celebration. It made me want to get back up off the floor and say yes does anybody want to pray with me. Do you really want to pray with me? I think that is why I took this direction for the song. It makes you want to dance.”

Six weeks after her initial record release in 1994 and her single “Your Love Is For Always” debuted, the song rose to number one on the charts. “That started everything for me. I knew I was just following my heart. Until this day it is who I am musically. I love music that makes me want to dance,” says the singer.

The words to Trent’s songs are not merely filler used to satisfy a beat. She instead relies upon heartfelt true life experiences that infuse her lyrics. The lyrics are dropped into a blender with great beats and the combination creates excellent tunes. “I am a drummer so when you listen to any of my records there is this groove. Even on a ballad you will hear that undertone because of the drummer in me,” she notes.

“In 2007 I will probably spice up my set a little bit and throw in the drums. I think it is inspiring for other little girls that want to learn to play. I am going to bring them out on the road with my own band. I think there is something to be said for an artist that gets up with an acoustic guitar or somebody like Nichole Nordeman that sets up behind a keyboard. (Hopefully people will say) she’s not only a singer/songwriter but she can actually play an instrument as well,” says Trent.

The title track “I See Beautiful” and the track “Is This Love” are collaborations between Trent, David Garcia and Tim Miner. The songs are good dance grooves that celebrate God’s love. Miner and Garcia also produced both tunes. Miner who has been a solid R&B artist and a prolific producer puts a solid urban stamp on the tunes. Miner’s past clients have included Debra Cox, CeCe Winans, Anita Baker, Mariah Carey, Montel Jordan, Babyface, Teddy Pendergrass and Vanessa Williams. Garcia’s musical roots run deep in gospel, R&B and hip hop music. “I See Beautiful” and “Is This Love” provide evidence of Trent’s energetic vocals, and her ability to motivate people to get up and move.

“I See Beautiful” is Trent’s testimony of emerging from dark shadowy days to celebrate God’s divine intervention and guidance in her daily life. “I feel I just (need to) open up and share the honest places of my life with people. Those are the kinds of things that will reach out to people more than pretending I have the answers or pretending that everything is all good just because I have God in my life. I think I have learned to be an open book thinking that if that helps somebody then that is what I was created for,” she says.

The song “Stop The World” is dedicated to the memory of Tammy’s husband. It was written by their friend Pete Orta shortly after her husband’s death and was sung at his funeral. As the megaphone vocals envelope the words “Somebody stop the world”, your heart breaks for Tammy Trent’s loss but you also find hope in her words. The song talks of shared memories, of carrying Trent Londerink’s heart deep within her hear forever. The tune speaks of a God who comforts us and breathes life back into us even during our darkest days.

“I think it was important for me to capture on this record that God has restored me and healed my life,” she says and then adds, ”There are some artists who feel called to write deeply thought provoking poetic songs. It seems to me that my music is a bit more conversational. I create songs that somehow will make you put your clothes on the right way in the morning and help you march out that front door to take on the day.”

The decision to enlist the services of four producers for the album (Miner, Garcia, John Mandeville and Tony Montana) contributed to a record that sounds alive and fresh. “I think when you are working on a record it is always a challenge to find something new in you. You are hopeful that a new producer will be able to capture that. Even thought I love dance, hip hop and urban I was also looking to capture them in a new way,” she says.

The courage to tell her story, back it up with her lifestyle and create danceable music has attracted a lot of attention. At the end of December, I peeked at Trent’s tour schedule for 2007 and it was booked solid. She has an ambitious tour that will visit thirty cities and is already accepting bookings into 2008. She also refers to the album I See Beautiful as her fastest selling album to date.

The Bible says David danced before the Lord in praise. Trent’s legacy will be that she inspired others to get up and with grateful hearts dance before God.

www.sightmagazine.com.au

www.growthtrac.com

www.phantomtollbooth.org


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Cali God's Dance Sensation



It seems as though every decade has its teen music idols and our time is no different. Cali, a favorite of the Radio Disney Network has jumped into the spotlight to join contemporaries such as Katelyn Tarver and Miley Cyrus. Whether these young women eventually become as well known as predecessors such as, Britney Speers, Rebecca St James and Stacie Orrico remains to be seen.

Tarver’s music pulls more at the heartstrings with love songs whereas Cali’s tunes are more firmly planted in dance/pop. For the most part Cali’s songs appeal to the mostly pre-teenage set. Her music taps into the five year old through fourteen year old girl audience. Think of Cali as ZoeGirl divided by three.

Cali who co-wrote six of the tracks from her self titled CD takes pride in the fact that her songs go beyond mere casual dance music and are considered good enough to be used in dance routines. She says, “My music has a hardcore good beat. I am trying to bring that pop element and putting a message behind it. I want it (her music) to stand out and make a difference.”

“Get Up” the number one track has a companion video that will soon appear on the Gospel Music Channel and can be viewed on her website or myspace site. The video was shot in a small town outside Nashville. The theme involves the young singer in trying to lift people’s spirits by encouraging them to get up and dance. The song becomes a metaphor for triumphing over life’s difficult situations. Cali says, “Get Up is one of my favorite songs because it is fun, energetic and you can dance to it.”

The techno grooved “Come Go With Me” with its programmed strings and funky megaphone vocals along with the harder edged “Can It Be” should attract a stronger following than the lead track “Get It Up”. The two songs evoke a stronger emotional response. Cali also pushes out more with “Come Go With Me” and “Can It Be”. This CD was designed primarily for a general market audience but “Can It Be” presents the boldest statement of faith. The lyrics contrast two different ways of approaching life. The first approach is to struggle alone, while slipping “on the ladder of faith”. The second approach is to turn to someone who is always there and can be relied on. Although the song makes no specific mention of Christ or God, it does open the door for the singer to share her faith when it is appropriate to do so.

“If I could, in a perfect world I would want to share my life with every single fan that I come into contact with. I do care about whom they are, what they are going through and want to be there beside them,” Cali says.

The young singer is not the least bit intimidated about serving as a role model for today’s youth. “That doesn’t scare me at all. I want to be a role model for kids out there. It is pretty exciting and is something that I am willing to take on,” she says.

Cali also is not afraid to be raw and emotionally bare before her fans. In her song, “Are You Listening” the singer asks difficult questions and wonders aloud why answers aren’t forthcoming. With a good remix, “Are You Listening” could be a blockbuster hit for both general market and Christian radio. Cali’s emotive vocals combine with thoughtful lyrics. What is needed on this song is a stronger supporting cast of musicians.

The CD is a photo album of Cali’s life. “It tells my whole story. I really put myself and my stories out there,” she says. The song “Sound So Good” provides a musical biopic of her teenage years. “It talks about a relationship I had with a guy in high school. It wasn’t a healthy relationship but I kept running back to him even though I knew he wasn’t fulfilling what I needed. That (the song) is really special to me because it tells my story,” says the singer.

The closing track “Never Let Me Go” brings her passionate heartfelt vocals to the forefront once again and is a tune that holds a lot of promise.

Although Cali is a self confessed lover of dance music this reviewer would question if that is the strongest card she has to play. As you listen to the R&B flavored “Shine” or pop driven tunes such as “Just Because” and the Scott Krippayne authored “Wonderful Crazy” Cali climbs from being an ordinary singer to being a very, very promising young artist. With the dance tracks, her voice often takes a backseat to music that frankly is quite ordinary. With the aforementioned songs, you get an opportunity to hear her vocals and the lady has a very pretty voice.

After Cali’s publicist, Brian Mayes arranged a meeting between the young singer and the Disney Corporation, the entertainment conglomerate agreed to bring her into the fold as one of their incubator artists.

A Cali fan club was founded by one die hard fan and she is besieged both by mail and in person at her concerts. Fans seek out her advice on a variety of subjects including boy problems, self esteem challenges and spiritual issues.

The Christian music scene and our youth could not ask for a better role model than a young woman who volunteers her time with Young Life, an organization that goes into high schools to establish relationships with students. As Cali says, “We get to know the kids on a personal level so we can earn the right to lead them to Christ.”

www.sightmagazine.com.au

www.growthtrac.com

www.phantomtollbooth.org

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